APAC Home Wi-Fi security solutions provide attributes such as setting up plans for weekly usage reports, per device profiles, Internet stop button, parental insights, site & apps blocking and setting up Internet usage schedules. Moreover, these gadgets could block connected devices in the home from phishing activities, hacker attacks, malware, and virus attacks.
The APAC home Wi-Fi security solutions market was valued at US$ 8,050.3 in 2015 and is expected to expand at a CAGR of 12.7% during the forecast period (2016–2026). Increasing need for enhanced security due to alarming increase in cyber-crimes and unethical practices and attractive policies offered by service providers to residents for installation of Wi-Fi and broadband services are propelling growth of this market.
Home Wi-Fi security solutions are savvy security gadgets, equipped for assisting connected devices from different virtual violations, for example, hackers, malware and viruses. These security gadgets are associated with the wireless Internet network and services that could be profited by any consumer, regardless of their home broadband or wireless service provider. Devices could be overseen either in the home, or remotely using PCs, tablets, or smartphones, utilizing a secure login.
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Growing subscriber base for internet usage and smart devices will continue to fuel the growth of Wi-Fi security solutions market in the region. In addition, increasing internet penetration, and development of cyber-crime networks and commercial-scale toolkits that create malignant malware are influencing individuals to install home Wi-Fi security solutions. Mounting concerns over growing cybercrimes are also anticipated to play a key role in driving the growth of the home Wi-Fi security solutions market in APAC.
Developing a subscriber base for Internet use and smart devices is prompting the development of the APAC market for home Wi-Fi security solutions. Since the most recent decade, Internet infiltration has expanded ten times in nations, for example, Malaysia, Indonesia, and India. Thusly, the advancement of cyber-crime networks, and commercial-scale toolkits, concentrating on the monetization of malware and concerned threats, has intensified the dangers of cybercrimes.
Expanding requirements for enhanced security because of the alarming growth in unethical practices and cyber-crimes in addition to attractive policies provided by service providers to residents for broadband and Wi-Fi services installation are prompting this market growth.
Opportunities Remain Concentrated in India
APAC’s home Wi-Fi security solutions market is categorized based on the home network architecture and component. In terms of components, the market is categorized as software and hardware. At present, the hardware category in the APAC market leads based on the revenue share. On the other hand, device makers are additionally incessantly incorporating advanced attributes for instance, “homework mode “and advanced usage analytics that is prompting revenue expansion of the software category.
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By home network architecture, the market is categorized as a Wi-Fi range extender, router and modem as one device, router and modem as a separate device and a Wi-Fi router. The Wi-Fi router category holds a maximum market share of 48%. Conversely, router and modem as one device (combo) category are anticipated to record a remarkable 13.8% CAGR during the forecast period.
Among the nations in the APAC region, India has been the biggest market for home Wi-Fi security solutions and holds the largest market share. This development is mainly due to increased implementation of enhanced security models and improved software development by leading enterprises and critical infrastructure organizations in the nation to gain customer confidence. Moreover, in India, a growing number of cable companies and telcos are inflowing the market, either through M&A actrivities or by providing Internet services as their own. These new entrants are rising the competitive rivalry in the market as well as are laying threats to present ISPs.
India will maintain its position as the leading APAC home Wi-Fi security solutions market, accounting for over 74.5% revenue share in 2016. Affordable service availability and pervasive wireless connectivity will support the growth of the market in the country. Malaysia and Indonesia will also exhibit healthy growth rates owing to an increasing adoption of cloud in IoT services and growing market for M2M communication in these countries.
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Home Wi-Fi Security Solutions: Competitive Landscape
A bevy of new startups are leveraging smart home technology and Internet of things (IoT) to introduce innovative products and new business models for the home security market. Some key players in the home Wi-Fi security solutions market include Cujo LLC, Koalasafe Inc., Eero Inc., Keezel, Luma Home Inc. and Securifi.
Key Segments Covered
By Component Type
By Home Network Architecture
- Wi-Fi router
- Modem and router as one device
- Modem and router as separate device
- Wi-Fi range extender
Key Regions/Countries Covered
Mr. Debashish Roy
Unit No: AU-01-H Gold Tower (AU), Plot No: JLT-PH1-I3A,
Jumeirah Lakes Towers, Dubai,
United Arab Emirates
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