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Nutraceuticals Market Study, Competitive Strategies, Key Manufacturers, New Project Investment and Forecast 2024

Nutraceuticals Market is the process of conveying a good quality service to customers. focuses on identifying hidden needs or requirements of customers. Report defines the scope of the Nutraceuticals market, identifying potential of the Nutraceuticals markets and determining optimal pricing for the market, it encouraging potential customers to purchase, and finding the best distribution methods for delivering to customers.

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Market Overview:

  • The nutraceuticals market is predicted to record a revenue of USD 671.30 billion by 2024, registering a CAGR of 7.5% during the forecast period (2019 – 2024). Globally, nutraceuticals are gaining importance and are becoming a part of the consumer’s daily diet. The major reasons for this change have been the increasing prevalence of lifestyle diseases and people consciously taking preventive healthcare measures. Developed markets, like the United States and , are discovering the untapped segment of customized products based on health claims. Functional food is the largest shareholding category of the studied market, followed by functional beverage and dietary supplement.

    Key Market Trends:

    Increased Demand In Developing Regions

    Developing countries have a higher prevalence of non-communicable diseases (NCDs), like cancer, diabetes, cardiovascular ailments, and lung disorders. Therefore, the demand for nutraceuticals is expected to rise in these nations. The gradually increasing healthcare expenditure will also augment the demand for nutraceuticals across the emerging nations. Nutraceuticals can be an opportunity for economic growth for many developing countries endowed with rich biodiversity and traditional knowledge of the health effects of certain indigenous plant species. The market records plenty of opportunities from within the emerging markets, not just in China and Brazil, but in other Asia-Pacific and South American countries as well. In order to succeed, key players need to emphasize more on product research activities focusing on local consumers, thereby differentiating themselves from their competitors.

    Functional Beverages Remain the Fastest Growing Segment

    Functional beverages improve hydration, prevent and help to address health conditions, aid athletic performance, and contribute to the nutritional well-being. Over the years, FF (fortified and functional) beverages have become specific and are tailored according to the health benefits, gender, and age. This diversification, in conjunction with the increased distribution channels, continues to fuel the consumer demand. There is a growing demand for immunity drinks, which can be attributed to the consumers’ desire for products that build up their defenses. Energy drink is the largest segment in terms of revenue. However, RTD tea, coffee, and enhanced water are the fastest growing sub-segments among the other functional beverages.

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    Major Key Players are as Follows

  • PepsiCo
  • General Mills Inc.
  • Nestle
  • Kellogg Co.
  • Herbalife International of America Inc.
  • Nature’s Bounty Inc.
  • Pfizer
  • Amway
  • Red Bull

    Scope of the Report:

  • The nutraceutical market is segmented into functional food, functional beverage, and dietary supplement. The functional food segment is further categorized as cereal, bakery and confectionery, dairy, snacks, and other functional foods. The other functional foods category includes functional fats and oils, meat, and baby food. Functional beverages is sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. The other functional beverages include RTD tea, coffee, and enhanced water. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. The other dietary supplements include probiotics, prebiotics, flavonoids, flavones, carotenoids, beta carotene, etc.

    Geographical Regions:

    – United States – Canada – Mexico – Germany – United Kingdom – France – Sweden – Spain – Italy – Russia – China – Japan – – Australia – Brazil – Argentina – South Africa – United Arab Emirates.

    Topics such as sales and sales revenue overview, production market share by product type, capacity and production overview, import, export, and consumption are covered under the development trend section of the Nutraceuticals market report.

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    Reasons to Purchase Nutraceuticals Market Report Covered:

    • The report examines how Nutraceuticals market will develop in the future.
    • Studying various views of the Nutraceuticals market with the help of Porter’s five forces analysis.
    • Analyzing the product type that is probable to control the market and regions that are likely to witness the fastest development during the forecast period
    • Identify the new developments, Nutraceuticals market shares and strategies employed by the key market players.
    • Competitive landscape including the market share of major players along with the key strategies accepted for growth in the past five years
    • Complete company profiles covering the product offerings, key financial information, current developments, SWOT analysis and strategies employed by the major Nutraceuticals market players

    Detailed TOC of Nutraceuticals Market – Growth, Trends, and Forecast (2019 – 2024)

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study


    3.1 Market Overview

    4.1 Market Drivers
    4.2 Market Restraints
    4.3 Porter’s Five Forces Analysis
    4.3.1 Threat of New Entrants
    4.3.2 Bargaining Power of Buyers/Consumers
    4.3.3 Bargaining Power of Suppliers
    4.3.4 Threat of Substitute Products
    4.3.5 Intensity of Competitive Rivalry

    5.1 By Product Type
    5.1.1 Functional Food Cereal Bakery and Confectionary Dairy Snack Other Functional Foods
    5.1.2 Functional Beverage Energy Drink Sports Drink Fortified Juice Dairy and Dairy Alternative Beverage Other Functional Beverages
    5.1.3 Dietary Supplements Vitamins Minerals Botanicals Enzyme Fatty Acids Proteins Other Dietary Supplements
    5.2 Geography
    5.2.1 North America United States Canada Mexico Rest of North America
    5.2.2 Germany United Kingdom France Sweden Spain Italy Russia Rest of
    5.2.3 Asia-Pacific China Japan Australia Rest of Asia-Pacific
    5.2.4 South America Brazil Argentina Rest of South America
    5.2.5 Middle East & Africa South Africa United Arab Emirates Rest of Middle East & Africa

    6.1 Key Strategies Adopted
    6.2 Most Active Analysis
    6.3 Market Share Analysis
    6.4 Company Profiles
    6.4.1 PepsiCo
    6.4.2 General Mills Inc.
    6.4.3 Nestle
    6.4.4 Kellogg Co.
    6.4.5 Herbalife International of America Inc.
    6.4.6 Nature’s Bounty Inc.
    6.4.7 Pfizer
    6.4.8 Amway
    6.4.9 Red Bull


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    Contact Info:

    Name: Ajay More

    Email: [email protected] 

    Organization: Absolute Reports

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