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Oral Care Products Market Report Presents an Overall Analysis, Development Trends, Driving Forces, Opportunities & Future Potential 2024

Oral Care Products Market is the process of conveying a good quality service to customers. focuses on identifying hidden needs or requirements of customers. Report defines the scope of the Oral Care Products market, identifying potential of the Oral Care Products markets and determining optimal pricing for the market, it encouraging potential customers to purchase, and finding the best distribution methods for delivering to customers.

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Market Overview:

  • The oral care products market is expected to exhibit robust growth by 2024, witnessing a healthy CAGR of 4.6% during the forecast period.
  • – Increasing awareness regarding dental hygiene and growing prevalence of dental caries cases are anticipated to boost the market growth of oral care products. Several initiatives are taken by the market players to create awareness about good oral health and hygiene. For instance, in 2015, the American Association of Orthodontists (AAO) entered into a collaboration with Crest and Oral-B to create awareness about oral health and practices.
  • – Rapid swift toward dental cosmetic treatments and aids to improve personal aesthetics have positively supported the demand for oral care products. Rise in incidence rates of dental caries is also a significant factor, which is driving the market of oral care products.
  • – According to the report of CDC, during 2015–2016, the prevalence of total dental caries (untreated and treated) was 45.8%, and untreated caries was 13.0% among youth aged 2–19 years.
  • – Rising geriatric population globally and the availability of various kinds of types of denture products are further increasing the demand for oral care products. Introduction of novel products and therapies, technological advancements, such as electric and battery supported toothbrushes, and wide range and variety of products are attributed to bolster the growth of oral care products, globally.<

    Key Market Trends:

    The Toothpaste segment is anticipated to Witness Significant Growth During the Forecast Period

    The oral care products market is segmented by dental prosthetics, dental biomaterials, oral imaging, dental hygiene, lab equipment, orthodontics, periodontics, and endodontic. The dental hygiene segment is further segmented into mouthwash/dental rinse, dental accessories, dental bleaching/whitening products, toothbrush, toothpaste, and other dental hygiene types. In the dental hygiene segment, toothpaste leads the oral product care market, owing high usage of product across all income and age groups. Availability of wide variety of toothpastes, such as pastes, powder, and gels, provides many options to consumers, thus propelling the demand.

    Mouthwash is expected to exhibit lucrative growth during the forecast period, due to an increase in usage for maintaining a healthy lifestyle. Despite its advantages, side effects, such as staining teeth, damage to the oral mucosa, and adverse reactions if ingested, especially in case of children. These factors may hinder its usage. However, introduction of herbal and flavored mouthwashes is expected to propel its demand in the coming years. The toothbrush segment also shows lucrative growth, due to the introduction of novel technologies, such as electric and Bluetooth-enabled toothbrushes that provide better cleaning. In January 2018, Colgate launched the new Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence in the US on and selected Apple Stores.

    The Asia-Pacific Region is Expected to Exhibit Lucrative Growth in the Oral Care Products Market

    The United States oral care products market held the largest share in North America, owing to the presence of a well-established healthcare system and modern medical technology in the region. Additionally, increasing aging population in the country is likely to attribute toward the growth of the oral care products market.

    Asia-Pacific oral care products volume sale is expected to reach 7,907 million units by 2023, witnessing the fastest growth rate. China and remain the key market for oral care products, driven by increased population and routine oral care. Malaysia, South Korea, and Indonesia have recorded a slow volume growth during the forecast period. Middle East & Africa is the fastest growing region for oral care sale, regarding volume and value. South America is witnessing the fastest CAGR, which is mainly attributed to the high unit price, due to inflation and initiatives, and growth strategies adopted by the market players in the region. For instance, in May 2017, Unilever acquired the personal care brand of Quala in South America. Quala oral care brand Fortident is the second-largest oral care brand in Colombia and Ecuador.

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    Major Key Players are as Follows

  • Carestream Health
  • Danaher
  • Dentsply Sirona
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble
  • Straumann
  • Unilever
  • Colgate
  • Palmolive Company

    Scope of the Report:

  • Oral health is an essential activity for maintaining quality of life and general health. It is a state of being free from many health complications, such as mouth pain, facial pain, throat and oral cancers, oral infections, sores, dental caries, periodontal diseases, tooth loss, and other disorders related to mouth and teeth. It affects psychosocial well-being too.

    Geographical Regions:

    – United States – Canada – Mexico – Germany – United Kingdom – France – Italy – Spain – China – Japan – – Australia – South Korea – GCC – South Africa – Brazil – Argentina.

    Topics such as sales and sales revenue overview, production market share by product type, capacity and production overview, import, export, and consumption are covered under the development trend section of the Oral Care Products market report.

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    Reasons to Purchase Oral Care Products Market Report Covered:

    • The report examines how Oral Care Products market will develop in the future.
    • Studying various views of the Oral Care Products market with the help of Porter’s five forces analysis.
    • Analyzing the product type that is probable to control the market and regions that are likely to witness the fastest development during the forecast period
    • Identify the new developments, Oral Care Products market shares and strategies employed by the key market players.
    • Competitive landscape including the market share of major players along with the key strategies accepted for growth in the past five years
    • Complete company profiles covering the product offerings, key financial information, current developments, SWOT analysis and strategies employed by the major Oral Care Products market players

    Detailed TOC of Oral Care Products Market – Growth, Trends, and Forecast (2019 – 2024)

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Market Drivers
    4.2.1 Increased Usage of Oral Care Products for Maintenance of Oral Hygiene
    4.2.2 Innovation in Technology Introducing Improved Product Varieties
    4.2.3 Rising Oral Care Problems Among Children Due to Poor Eating Habits
    4.3 Market Restraints
    4.3.1 Economic Slowdown Affecting Consumer Purchasing Behavior
    4.4 Porter’s Five Forces Analysis
    4.4.1 Threat of New Entrants
    4.4.2 Bargaining Power of Buyers/Consumers
    4.4.3 Bargaining Power of Suppliers
    4.4.4 Threat of Substitute Products
    4.4.5 Intensity of Competitive Rivalry

    5.1 By Dental Prosthetics
    5.1.1 Dental Implants and Abutments
    5.1.2 Titanium Implants
    5.1.3 Zirconium Implants
    5.1.4 Abutments
    5.1.5 Dentures
    5.1.6 Crown
    5.1.7 Other Dental Prosthetics
    5.2 By Dental Biomaterial
    5.2.1 Dental Bone Grafts
    5.2.2 Tissue Regenerative Materials
    5.2.3 Other Dental Biomaterials
    5.3 By Oral Imaging
    5.3.1 Oral X-ray
    5.3.2 Dental CBCT
    5.3.3 Dental Optical Imaging
    5.3.4 Other Oral Imaging Types
    5.4 By Dental Hygiene
    5.4.1 Mouthwash/Dental Rinse
    5.4.2 Dental Accessories
    5.4.3 Dental Bleaching/Whitening Products
    5.4.4 Toothbrush
    5.4.5 Toothpaste
    5.4.6 Other Dental Hygiene Products
    5.5 By Lab Equipment
    5.5.1 CAD/CAM
    5.5.2 Other Lab Equipment
    5.6 By Orthodontics
    5.6.1 Fixed Braces
    5.6.2 Removable Braces
    5.7 By Periodontics
    5.7.1 Dental Anaesthetics
    5.7.2 Dental Haemostats
    5.7.3 Dental Sutures
    5.8 By Endodontics
    5.8.1 Endodotics Files
    5.8.2 Obturators
    5.8.3 Permanent Endodontic Sealers
    5.9 Geography
    5.9.1 North America US Canada Mexico
    5.9.2 Germany UK France Italy Spain Rest of
    5.9.3 Asia-Pacific China Japan Australia South Korea Rest of Asia-Pacific
    5.9.4 Middle East & Africa GCC South Africa Rest of Middle East & Africa
    5.9.5 South America Brazil Argentina Rest of South America

    6.1 Company Profiles
    6.1.1 Carestream Health
    6.1.2 Danaher
    6.1.3 Dentsply Sirona
    6.1.4 GlaxoSmithKline
    6.1.5 Johnson & Johnson
    6.1.6 Procter & Gamble
    6.1.7 Straumann
    6.1.8 Unilever
    6.1.9 Colgate-Palmolive Company


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    Contact Info:

    Name: Ajay More

    Email: [email protected] 

    Organization: Absolute Reports

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